General Merchandise
Built for the elements. Retail display systems engineered for garden centers, home improvement, and outdoor living.
General merchandising demands a higher standard of versatility. SharkSkin Design leads with design to create display systems that deliver strong visual impact across diverse retail environments. Backed by thoughtful engineering, our solutions adapt seamlessly across categories—from modular fixtures to full merchandising programs—built to look great on day one and continue performing over time.
Modular
Cross-Category Flexibility
Scalable
Full-Line to Single SKU
Compact
Optimized Footprint
Adaptable
Seasonal Merchandising Ready
General Merchandise Displays
KidCo Display Program
A full-scale retail display program designed to showcase a complete line of child safety solutions across major mass retail environments. SharkSkin Design delivered a cohesive merchandising system—from concept through engineering and production—built to organize a wide range of accessories while maintaining a clean, approachable presentation for parents. The fixture balances high-capacity product display with clear visual hierarchy, making it easy for shoppers to navigate multiple SKUs within a compact footprint. Engineered for durability and efficiency, the program supports consistent execution across high-traffic stores while reinforcing brand trust at shelf.
Retailer
Target, Walmart, Babies"R"Us
Timeline
8-10 weeks, turnkey
Deliverables
Concept → Engineering → Production
Result
Improved shopability across full line
FeraDyne Rage True Fire Accessories Display
A full-scale retail display program designed for premium bowhunting environments, showcasing a complete range of FeraDyne accessories within large-format outdoor retail stores. SharkSkin Design delivered a high-impact merchandising system—from concept through engineering and production—built to organize a broad assortment while elevating in-store storytelling. The fixture integrates a digital screen to deliver product demonstrations and educational content, enhancing shopper engagement and reinforcing product performance at the point of purchase. Designed for durability and high-traffic use, the system creates a strong brand presence while simplifying navigation across multiple SKUs.
Retailer
Bass Pro Shops, Cabela's
Timeline
Seasonal launch, multi-store rollout
Deliverables
Integrated display + digital experience
Result
Increased shopper engagement
Gorilla Glue Floor Display
A high-impact floor display program designed to showcase Gorilla Glue's full product line across home improvement and hardware retail environments. SharkSkin Design developed a versatile merchandising solution that combines bold brand presence with efficient SKU organization, ensuring strong visibility in both large-format and compact store footprints. Constructed from premium plywood with exposed end grain, the fixture delivers a durable, authentic material expression that aligns with the brand's rugged identity. Dual-sided merchandising maximizes product capacity within a minimal footprint, while integrated casters allow for easy repositioning on the retail floor. Paired with high-impact graphics, the display creates a commanding presence while maintaining flexibility for evolving assortments.
Type
Dual-Sided Floor Display
Feature
Mobile on Casters
Channel
Home Depot, Lowe's, Ace Hardware
Capacity
Full-Line SKU Merchandising
Wellness Product Display
A premium floor display program designed to enhance GAIAM's presence within flagship Macy's locations. SharkSkin Design developed a visually distinctive merchandising system that showcases the full product line while delivering a clean, elevated brand presentation across high-visibility retail environments. The fixture features a unique, modern form with integrated shelving and attention-grabbing graphics that create strong in-store differentiation. Clean lines, balanced proportions, and on-brand color reinforce GAIAM's wellness identity, while the layout maximizes product visibility across the entire assortment. Designed specifically for showcase stores in key markets, the display establishes a consistent, high-impact brand experience within Macy's most influential locations.
Type
Floor Display
Feature
Full-Line Merchandising + Signature Form
Channel
Macy's Flagship / Showcase Stores
Capacity
Complete Product Assortment