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case study of small display rack by sharkskin design for Natural Balance pet foods
Custom retail point-of-purchase metal display

Background: Natural Balance (Big Heart Pet Brands) Needed an additional smaller foot print display to be used in alternative locations from were the large roll rack was used


Client Direction: The new display should be half the size of the large rack,  incorporate side baskets for the small sample size product.  As well retain the same aspects of the large rack, brochure pocket, removable high impact graphics message.


Solution: SSD developed a display that met all their requirements.   The display is shipped KD, all shelves incorporate light weight wire construction with plastic dividers.  A lot of space is provided for maximum graphic impact to educate the customer on the flavors and nutritional benefits to the Natural Balance food line.  With a small foot print (24x24) we were able to design a display that will fit into all types of retail locations both small and large were the large unit isn't used.  With a great color and round smooth lines reinforcing the product line, the display makes a great vehicle to help increase sales drive customer interest just like the large unit.


Key Attributes:

• Manufactured in China (Production run: 850 units) reorders twice a year

• Removable side graphics

• Locking casters

• 1-sided

• Cost effective shipping due to the KD assembly process

• Drop Shipped all units to various locations both US and Canada


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