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case study for natural balance free standing display by sharkskin design inc.
Display designed by SharkSkin Design

Background: Natural Balance (Big Heart Pet Brands) was looking for a new way to present their rolled dog food at the retail level that was innovative and new.


Client Direction: The new display needed to increase brand awareness, hold all 4 sizes of rolled product.  Gravity feed each size, there also should be a space for product brochures for customers to look over for dietary info.  Minimum foot print so as to be used in the largest number of retail locations.  As well it need to be easy to assemble and cost effective to ship both to US and Canada Locations.


Solution: SSD developed a display that met all their requirements.   The display is shipped KD, all shelves incorporate  light weight wire construction with plastic dividers.  A lot of space is provided for maximum graphic impact to educate the customer on the flavors and nutritional benefits to the Natural Balance food line.  With a small foot print (48x20) we were able to design a display that will fit into all types of retail locations both small and large.  With a great color and round smooth lines reinforcing the product line, the display makes a great vehicle to help increase sales drive customer interest.


Key Attributes:

• Manufactured in China (Production run:1875 units)

• Removable side graphics

• Locking casters

• 1-sided

• Cost effective shipping due to the KD assembly process

• Drop Shipped all units to various locations both US and Canada


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